Facebook advertising has come a long way since it’s inception in the year 2012 from just selling
likes to helping the advertisers choose from a wide range of goal options. With an active user base of 1.7 billion as per their second quarter in 2016, Facebook is the best way to reach your consumer.
If you are a small business , with very little knowledge of
the digital advertising world and are trying to reach customers with very
specific interests, Facebook advertising is the best fit!
Here are 5 reasons why Facebook is one of the best
advertising platforms online:
1)
Goal setting
Facebook allows you set specific
goals for your business depending on the goals you’ve set. You can choose from :
·
Awareness for your brand
·
Consideration- Allows you to generate leads for
your business
·
Conversion- Allows you increase conversions in
terms of conversions on their website, app engagement, offer claims &
promoting a product catalogue
<iframe src="//giphy.com/embed/bKkPgiiLbIxDq" width="480" height="270" frameBorder="0" class="giphy-embed" allowFullScreen></iframe><p><a href="http://giphy.com/gifs/look-kris-borowiecki-bKkPgiiLbIxDq">via GIPHY</a></p>
2)
Detailed targeting options & wider audience
reach
Facebook’s updated advertising dashboard offers a wide variety of laser
targeting options based on interests, demographics & connections to your
page. The new dashboard which was launched in July 2016 allows you to not only
show ads to the Facebook Community but will be visible on third-party sites and
apps to anyone who has ever visited Facebook, not just registered users.
Facebook offers 3 types of placement options :
·
The Facebook Community
·
Instagram
·
Third party apps which allow Facebook to advertise on them
<iframe src="//giphy.com/embed/bQC7ZxmQ3LdLO" width="480" height="203" frameBorder="0" class="giphy-embed" allowFullScreen></iframe><p><a href="http://giphy.com/gifs/cat-movie-bQC7ZxmQ3LdLO">via GIPHY</a></p>
3)
Cheaper
Every time Facebook releases a new
feature for its advertising platform, there is a short time frame (a couple of months) when
advertisers who adopt these new features get the first mover advantage the slow
adoption rate by experiencing amazing performances and staying ahead of the
curve. In fact, the first developers who adopted Facebook Mobile App Install
Ads had a cost per install as low as $0.10!
<iframe src="//giphy.com/embed/26BRCPDmtpvBsutpe" width="480" height="270" frameBorder="0" class="giphy-embed" allowFullScreen></iframe><p><a href="http://giphy.com/gifs/lildicky-lil-dicky-save-dat-money-that-26BRCPDmtpvBsutpe">via GIPHY</a></p>
4)
Organic search is nearly dead on Facebook
Gone
are those good old days when the number of likes on your page equalled to the
viewership for your online content. If your page has 1000 followers, Facebook
only shows your content to 0.3% of the followers. If you want to encourage
& inform all the followers on your page it can be done in less than 10$ a
day depending on the number of people you want to reach
<iframe src="//giphy.com/embed/pguK3Eb9OuKyY" width="480" height="480" frameBorder="0" class="giphy-embed" allowFullScreen></iframe><p><a href="http://giphy.com/gifs/people-facebook-pguK3Eb9OuKyY">via GIPHY</a></p>
5)
Re-marketing
Facebook allows you to pick and choose the
customers from your website that you want to show your ads to. You could use
remarketing for sign-ups, consultations, downloads etc.
<iframe src="//giphy.com/embed/AwFAzNORhoRuU" width="480" height="310" frameBorder="0" class="giphy-embed" allowFullScreen></iframe><p><a href="http://giphy.com/gifs/long-exposure-AwFAzNORhoRuU">via GIPHY</a></p>
What are you waiting for? Go try the new Facebook
Advertising Platform for maximum results on your online Ad investment.
Keywords : Facebook advertising, effective online
advertising
